Hello! I’m Em Seikkanen, a technical full-stack marketer dedicated to using my work to drive meaningful change. Education, sustainability, and ensuring that we protect, value, and conserve our resources and planet are causes near to my heart — and ones I’d like to focus on driving more in my work as well.

That said, throughout my career, I’ve worked with clients from various industries, providing everything from brand to creative direction to campaign ownership to content, copywriting, corporate communications, employer branding, full revenue ownership, strategy, and impactful content and copy, and managing distribution campaigns that drive growth, loyalty, and value.

These days, my bread and vutter* is optimizing B2B tech MarOps, Inbound + GTM automations, performance marketing, technical SEO/AEO/GEO content discovery, and tuning growth engines into finely honed machines end-to-end. I increasingly build them through AI-native workflows rather than headcount, prioritizing human judgment as a final gate in agentic builds, supported throughout with a robust operator’s stack underneath.

11+ years across enterprise and growth-stage SaaS, owning content and editorial, organic growth (SEO/AEO/GEO), demand generation, ABM, brand, and the martech behind them, often as the first or only marketing hire. Most recently at Agile Data Engine: +150% organic pipeline contribution over two years, ~50% lower bounce rate, 4x time-on-site, and founder/executive LinkedIn programs that consistently reached the top 5% of category content

I have an English Lit + Creative Writing background, but written content production/copy isn’t probably not really where I want my next steps to lead. That said, I’m a native English speaker, technical enough to edit deep material across data engineering, AI/ML, and regulated, trust-heavy domains like government and finance, without distorting substance or losing experts’ respect.

AI is in the daily production loop, not a side experiment, running research, ICP synthesis, brief generation, repurposing, and competitive monitoring with editorial review as the human gate. I built an AEO/GEO motion (Profound for LLM-citation tracking; optimizing for AI Overviews and ChatGPT/Perplexity/Gemini inclusion) in early 2024, before the category had a name.

Non-exhaustive toolbox: HubSpot (SuperAdmin), Salesforce/Pardot, Microsoft Dynamics Customer Intent, Claude, ChatGPT, NotebookLM, Cursor, n8n, Clay, GA4, Dreamdata attribution, Leadfeeder/Dealfront/Cognism intent enrichment, Wynter, Profound; WordPress, Webflow, Storyblok, Notion; paid LinkedIn / Google / Meta.

Native English; working German and French, conversational Finnish & Spanish; useful across European GTM.

Helsinki-based, hybrid- or remote-ready, EU & North American mobility. Willing to relocate to the greater Berlin area for the right opportunity.

Open to ABM/GTM/RevOps automation and agentic programs, performance, and B2B MarOps/RevOps/GTM roles where range, ownership, minutiae, and craft matter.

Let’s talk!

Beyond my professional life, I’m passionate about environmental sustainability, adhering to a clean, plant-based lifestyle, and I’m an inquisitive person who loves crossword puzzles, Sudoku, logic games, and word puzzles. I tend to take an innovative approach to life and any projects I dive into.

*fairly certain you can’t legally call it “butter” in the EU these days if it’s a plant-based alternative… but I’m sure you can grasp the idea 😉

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Thanks for stopping by!